Youth to the People

Youth To The People is both a beauty brand and a family legacy. Cousins Greg Gonzalez and Joe Cloyes launched the modern skin care line in 2015 as a nod towards their retired grandma Eva – a pioneer in professional-grade skin care who passed her business and knowledge through the generations.

Youth To The People has since become renowned as 'superfood for the skin', thanks to their passion for clean, simple, green-based formulas. They blend science with consciously-sourced, nutrient-dense premium superfoods to create invigorating products that prolong a youthful visage.

But keeping up appearances isn't all that Youth To The People are passionate about. They're also on a mission to spark a movement for conscious consumption. Good To The People is their acknowledgment of helping both the planet and the people. Their motto: do better than yesterday, do better for tomorrow.

With 'skinfluencers' such as Hyram backing the brand, there's no doubt that Youth To The People is a must-have for your skin care routine and one to watch over the next coming years.

Shop the range today with Cosmetify.

Why We Like Youth to the People

"Youth To The People are the skin care brand on a mission to prolong youthful looks AND the planet we live on. If that’s not the definition of a real skin care hero, then we don’t know what is. Their formulas are like a green juice for your face, making them essential for your everyday regime.  "

Written by Carly Cochrane, Beauty Editor