Wet N Wild

Wet N Wild is the award-winning American cosmetics brand that has the seal of approval from major celebrities such as Solange Knowles, Paris Hilton and Meryl Streep.

Launching in 1979 with just a selection of lipsticks and nail polishes – all of which were priced at 99¢ and still are today – Wet N Wild soon found themselves with a huge cult following and loyal fan base.

Posing as a destination for beauty lovers and makeup artists, they offer some of the best-priced products on the market, without compromising those all-important, high-quality formulas. Not to mention, their passion for inclusivity – from age to ethnicity and economic status – means that you can discover products to suit your needs, no matter who or where you are in life.

Best known for being trendsetters in colour, Wet N Wild offer over 400 versatile shades, with their 666 Lip Liner being a best-seller and favourite amongst the experts as it perfectly matches every skin tone.

Whilst their classics will forever be popular, Wet N Wild is constantly innovating and working to release new products, so you'll never miss a trend. Shop the collection today and discover some brilliant beauty bargains.

Why We Like Wet N Wild

"Wet N Wild have encapsulated the colour and vibrancy of L.A and brought it straight to our doorsteps. From kiss-proof lipsticks to rainbow-infused eyeshadow palettes, this bright and bold brand has allowed us to experiment with our wildest makeup fantasies, resulting in a plethora of boundary-pushing looks. Our personal favourite makeup must-have is the Photo Focus Foundation for airbrushed results that leave you with a flawless visage."

Written by Ellie Child, Beauty Editor