VO5

VO5 was first launched in 1955 as the go-to hair care brand for Hollywood's leading stars. Over time, however, the efficacy and quality of their formulations saw it's influence spread beyond the hills of California, as households all across the world make the band's products an essential part of their favourite styles.

Founded by celebrity hairdresser and chemist Alberto, the line started with the Conditioner Crème Rinse, a formula designed to keep the locks of movie stars looking camera ready at all times. It soon soared in popularity and more than 60 years later, Its influence is still keenly felt in a product range that balances care against exceptional aesthetics.

Now, VO5 is the UK's number one styling brand and offers an extensive range of shampoos, conditioners, treatments and styling products. With self-expression at the forefront of everything they do, you can expect to wash, prep, style and finish your hair looks with trend-led innovations and quality formulas.

Achieve your favourite hairstyle, take control of unruly locks and look forward to better hair days with VO5.