Vita Liberata

Vita Liberata is an OG name in the self-tanning industry. Since the brand's launch in 2003, it has been a go-to for beauty lovers wanting to rock a gorgeous glow, all year round.

Founded by Alyson Hobb, Vita Liberata was created to give real alternatives to sun exposure and revolutionise negative perceptions of self-tanning. Their line-up of fake tans combines innovative technology and skincare so that users can side-step streaks, patches and biscuit smells and enjoy a beautiful bronzing. With formulas also being completely vegan, natural, organic, cruelty-free, and free from nasties, Vita Liberata allows you to cop a colour with a clear conscience.

Whether you are looking for a quick-fix tan or long-wearing colour, there is a product to suit every occasion. Shop the full collection and browse our Vita Liberata sale to snap up exclusive deals on best-selling products.

FAQs about Vita Liberata

Where can I buy Vita Liberata products?

Buy Vita Liberata tanning products with Cosmetify. We work alongside beauty retailers to ensure that you're always securing the best deal on your favourite products. So stock up on all your Vita Liberata essentials while they're on offer!

Is Vita Liberata safe to use when pregnant?

Although Vita Liberata products are non-toxic, they do not advise applying self-tan to the skin when pregnant. Each individual is unique and body changes occur throughout maternity, meaning extra care should be taken.

Why We Like Vita Liberata

"Taking the stress out of self-tanning, Vita Liberata supplies easy-to-use formulas that promise a non-streaky, sun-kissed color every time. From the best-selling Body Blur to essential tanning mousses and mists, they equip us with all that we need to keep a post-holiday glow, all-year-round. "

Written by Carly Cochrane, Beauty Editor