Vieve

Add a burst of confidence, energy and creativity to your makeup bag with Vieve – a brand that champions inclusivity, positivity and the power of beauty.

Founded by professional makeup artist and social media influencer Jamie Genevieve, this brand utilises her years of experience in the industry, as well as her acute knowledge of her target audience. With a loyal following of millions, Jamie realised there was a gap in the market and thus created a high-performing, effortless and accessible brand to meet their needs.

Vieve not only takes from the founder's name, but it also means 'full of life' which is exactly the ethos behind this emerging beauty brand. No matter how you want to express your style and unique beauty, they want you to live your life to the fullest with Vieve by your side.

Vieve's bold and beautiful range of easy-to-use, blendable and versatile products are makeup bag requirements. Browse the collection today at Cosmetify and find top picks including the Modern Lip Definer and the Nova Glow Highlighter.

Why We Like Vieve

"At Cosmetify, we love discovering new makeup bag must-haves and that’s exactly what Vieve have to offer. Whether you like the natural look or prefer a bold, glamorous vibe, there’s something for everyone with this brand. Not to mention, we love their celebration of empowerment, confidence and individuality – certainly an ethos we can get behind! "

Written by Rebecca Jenkinson, Beauty Editor