Wishful

Our favorite beauty guru, Huda Kattan, has temporarily ditched the makeup palettes in order to launch an all-new skin care collection.

Wishful is the simplified skin care brand that can fit into any daily routine. Combining 10 years of research with the knowledge of leading dermatologists, the line offers a variety of gentle and effective formulas that tackle common skin concerns.

Powered by five key pillars, the brand promises to only ever bring the best to the beauty community. How we hear you ask? Through minimalistic skin care, where only effective, intentional ingredients are used. You can even find out exactly how each product cares for your skin, as Huda provides all the ins and outs, making it all the easier to identify your skin care bestie.

With each product tried and tested by the expert herself, indulge in skin care that not only visibly works but provides long-lasting results. And, as Huda continues her personal quest to bust skin care struggles, you can discover all the fun yet effective formulas that she has to offer, right here at Cosmetify.

Why We Like Wishful

"When we discovered that one of our favourite beauty entrepreneurs, Huda Kattan, was launching an all-new skin care line, we couldn’t contain our excitement. Wishful has already become our skin care bestie, as the minimalistic formulas not only target all kinds of common skin concerns but easily fit into our daily routine. Keep 'em coming, Huda!"

Written by Carly Cochrane, Beauty Editor