Vita Liberata

Vita Liberata is a luxury, sunless tanning brand founded by Alyson Hobb, which was created as a way to revolutionize people's negative perceptions of self-tanning.

By combining their innovative product technology and all of the benefits of great skincare, Vita Liberata are the world's first completely non-toxic tanning brand, as their phenomenal formulas are certified organic, vegan and 100% natural. And with every product being free from parabens, perfume, alcohol, damaging chemicals and animal testing, it means you can achieve a fabulous tan without harming your skin.

Vita Liberata infuse their products with only the purest of ingredients, including a hydrating burst of natural extracts of hyaluron, pomegranate, yam and ginkgo biloba. Their signature moisture-lock© system works to hydrate the skin, making dry and scaly patches a thing of the past.

They provide a fast-drying, long-lasting color that fades evenly, leaving you with no tell-tale signs. Whether you are looking for a quick-fix tan or long-wearing color, there is a product to suit every occasion.

Why We Like Vita Liberata

"Taking the stress out of self-tanning, Vita Liberata supplies easy-to-use formulas that promise a non-streaky, sun-kissed color every time. From the best-selling Body Blur to essential tanning mousses and mists, they equip us with all that we need to keep a post-holiday glow, all-year-round. "

Written by Carly Cochrane, Beauty Editor