theBalm

theBalm Cosmetics was founded by Marissa Shipman in 2004, with the ambition of creating a cosmetics line that would provide people with high-quality beauty quick-fixes.

Their philosophy of 'beauty in five minutes' simply represents the innovation behind the product range. It's designed to give busy women the opportunity to feel and look glamorous in minutes. With this as the creative concept behind the brand, its no wonder they are widely-loved in the industry today.

theBalm focuses on creating ingenious and versatile makeup items - including their best-selling Mary-lou Manizer highlighter and Bahama Mama bronzing powder - which are multi-use and of a compact size, in order to suit travel purposes. Now, eleven years later they continually strive to create multi-functional cosmetics, that are available worldwide.

Shop their range of cruelty-free and paraben free cosmetics, here at Cosmetify.

Why We Like theBalm

"With cute, vintage packaging and high-quality, multi-tasking formulas, it’s easy to look fabulous and feel good with theBalm’s beauty products. Their cruelty-free and paraben-free formulas make it easy to achieve stunning looks while feeling good about your choices. Their fun and cheeky product names always bring a smile to our faces, which is a bonus."

Written by Carly Cochrane, Beauty Editor