The Hottest 2024 Hair Care Report

2024’s Most Popular Hair Care Products

Color Wow Dream Coat
Anti-Humidity Hair Spray

9.49/10

Amika Perk Up Dry
Shampoo

8.57/10

Olaplex No. 7
Bonding Oil

8.42/10

Moroccanoil
Treatment

8.52/10

Dyson
Airwrap

8.37/10

Batiste Dry
Shampoo

8.27/10

Verb
Ghost Oil

8.12/10

Olaplex No. 6
Bond Smoother

7.81/10

Olaplex No. 3
Hair Perfector

7.55/10

Living Proof Perfect
Hair Day Dry Shampoo

7.25/10

Key Annual searches (APR 23 - MAR 24) Annual search increase Instagram posts TikTok posts

Color Wow Dream Coat Anti-Humidity Hair Spray

984,500

50%

46,057

10,300

9.49/10

overall score

Color Wow’s Dream Coat Anti-Humidity Hair Spray holds the top spot with a 50% rise in searches, increasing from 658,000 to 984,500. This product is well-regarded for its ability to block humidity and keep hairstyles smooth, reflected in its strong social media presence, particularly on Instagram, where it appears in 46,057 posts. Hair care influencer Chris Appleton has significantly impacted the popularity of this product, appearing in some of the 10,300 TikTok posts.

Amika Perk Up Dry Shampoo

2.2M

236%

1,783

561

8.57/10

overall score

The Amika Perk Up Dry Shampoo tops the list with a remarkable 236% increase in annual searches, growing from 658,400 to 2.2 million searches. This significant surge indicates its rising popularity among consumers. Its strong presence on social media, particularly on TikTok with 561 posts, suggests it is a favourite among influencers and users alike. Amika’s Dry Shampoo is known for its ability to refresh and revitalise hair without water.

Moroccanoil Treatment and Olaplex No. 7 Bonding Oil

304,800

40%

32,812

350

8.52/10

overall score

Moroccanoil Treatment, renowned for its nourishing properties, saw a 40% increase in annual searches, from 218,300 to 304,800, while Olaplex No. 7 Bonding Oil saw a 16% increase. Both products also enjoy substantial popularity on Instagram, appearing in 32,812 and 19,714 posts, respectively, showing how popular and well-recommended they are by users. Moroccanoil and Olaplex have gained a cult following in the world of hair care and are known for their transformative and reparative effects on all hair types.

		Annual Searches
Rank	Product	April 2022 - March 2023	April 2023 - March 2024	Difference	Instagram posts	TikTok posts	Overall score /10

View all

2024’s Most Popular Hair Care Brands

Kérastase

8.26/10

Gisou

7.71/10

K18

7.19/10

Pantene

7.06/10

ghd

6.89/10

Wella Professionals

6.89/10

Schwarzkopf

6.85/10

Redken

6.77/10

Ouai

6.64/10

Dyson

6.53/10

Key Annual searches (APR 23 - MAR 24) Annual search increase Instagram posts TikTok posts

Kérastase

12.8M

25%

3M

77,800

8.26/10

overall score

Kérastase leads the ranking with the second-highest number of annual searches (12.8 million), increasing by a quarter from last year. The brand boasts a substantial presence on both Instagram and TikTok. With 2.4 million Instagram followers and a significant number of posts, Kérastase also has a steady engagement rate.

While the follower count on TikTok is lower, the engagement rate is relatively high at 3.44%. Kérastase is a prestigious French luxury haircare brand established in 1964 by François Dalle, a visionary in the beauty industry and the former CEO of L'Oréal. As part of the L'Oréal Professional Products Division, Kérastase is renowned for its innovative and personalised haircare solutions, designed to meet the unique needs of different hair types and concerns.

One of Kérastase's offerings that has grown in popularity in the last year is the Gensis range, specifically formulated to combat hair fall due to breakage. The Kérastase Genesis range combines ingredients like Aminexil, Edelweiss Native Cells, and Ginger Root to strengthen hair fibres and reduce hair fall.

Gisou

3.4M

117%

79,137

51,600

7.71/10

overall score

Gisou demonstrates the highest year-over-year growth in annual searches, which more than doubled, showing its rapidly increasing popularity. The brand also has the highest engagement rate on Instagram (2.3%) and is the most followed on TikTok, with 858,300.

Gisou is a luxury haircare brand founded by Negin Mirsalehi, a Dutch influencer and entrepreneur, in 2015. The brand is renowned for its use of honey as a key ingredient, which is derived from Mirsalehi's family bee garden. The name "Gisou" is derived from the Persian word for "women's hair," reflecting Mirsalehi's Iranian heritage.

K18

5.3M

78%

866,374

56,800

7.19/10

overall score

K18 ranks third, with annual searches increasing by over three quarters, showcasing its rising prominence. Although K18's Instagram follower count is lower than that of other brands, the brand compensates with a higher engagement rate on TikTok, 2.38%.

K18 is a groundbreaking haircare brand that has garnered significant attention in the beauty industry for its innovative use of peptide technology. At the core of K18's product line is the K18Peptide™, a unique biomimetic peptide designed to restore hair health from the inside out. This peptide treatment promises to repair hair damage caused by chemical treatments, heat styling, and environmental factors, offering a new standard in hair restoration.

		Annual Searches
Rank	Brand	April 2022 - March 2023	April 2023 - March 2024	Difference	Instagram followers	Instagram engagement rate	Instagram posts	TikTok followers	TikTok engagement rate	TikTok posts	Overall score /10

View all

2024’s Biggest Hair Care Influencers

Key Annual searches (APR 23 - MAR 24) Annual search increase Instagram followers TikTok followers YOUTUBE subscribers

Chris Appleton

2M

123%

4M

2.6M

268,000

8.37/10

overall score

Chris Appleton is the most searched influencer overall, with almost 2 million searches, more than double the previous year. He’s a renowned British hair stylist best known for his work with high-profile celebrities and innovative hair design approach. His presence is strong across all major platforms, particularly on TikTok, where he has 2.6 million followers. His Instagram following is also significant, with 4 million followers. Chris is also well-known for his collaborations with Color Wow, often using their products to create looks for his celebrity clients.

Tessa Peay

51,820

313%

1.7M

1.9M

1.3M

8.34/10

overall score

Tessa Peay is in second and has seen her annual searches quadruple, more than anyone else. She’s known for creating unique and eye-catching hairstyles and her innovative use of colour, artistic flair, and commitment to education. Her Instagram engagement rate is notably high at 6.48%, and her engagement on YouTube is at 6.28%, contributing significantly to her high overall score.

Brad Mondo

886,500

2%

2.1M

10.4M

8.3M

7.93/10

overall score

Brad Mondo boasts a massive following on TikTok (10.4 million) and YouTube (8.3 million), more than anyone else on the list. He’s also the second-most searched influencer, with 886,500 searches in the last year. A prominent American hair stylist, entrepreneur, and social media influencer, he’s significantly impacted the beauty industry, mainly through his YouTube channel and his line of hair products.

		Annual Searches
Rank	Influencer	April 2022 - March 2023	April 2023 - March 2024	Difference	Instagram followers	Instagram engagement rate	TikTok followers	TikTok engagement rate	YouTube subscribers	YouTube engagement rate	Overall score /10

View all

What Are The Most Common Hair Care Questions?

How To Grow Hair Faster

1.37 Million

Annual Searches

The most common hair care-related question, with over 1.3 million searches, is how to grow hair faster, showing a widespread desire for long, healthy locks. There are various methods people use to do this, including:

Diet & nutrition: A balanced diet rich in vitamins and minerals, particularly biotin, vitamin E, and omega-3 fatty acids, can promote hair growth.
Hair care routines: Gentle handling of hair, reducing heat styling, and using hair growth-promoting products like shampoos and conditioners with biotin or keratin.
Scalp health: Regular scalp massages to stimulate blood flow and essential oils such as rosemary and peppermint oil.
Medical treatments: For those with significant hair growth issues, minoxidil (Rogaine) and platelet-rich plasma (PRP) therapy are popular.

How Often Should You Wash Your Hair

954,000

Annual Searches

How often you should wash your hair is a topic of considerable debate, and the answer is influenced by your hair type, lifestyle, and personal preferences.

For example, individuals with oily hair may need to wash their hair more frequently, while those with dry or curly hair might benefit from less frequent washing to maintain natural oils.

People who exercise frequently or live in humid environments might need to wash their hair more often due to sweat and environmental factors.

The type of shampoo and conditioner used can also affect washing frequency. Sulphate-free shampoos are gentler on hair and may allow for less frequent washing.

On average, washing hair 2-3 times per week is often suggested, but personal experimentation is key to finding the right balance.

How To Remove Lice From Hair Permanently

607,000

Annual Searches

Dealing with head lice is a common concern, especially for parents of school-aged children. Effective and permanent removal of lice involves a combination of methods:

Over-the-counter treatments: Shampoos and lotions containing permethrin or pyrethrin are widely used. These treatments typically require two applications a week apart.
Prescription treatments: For persistent infestations, prescription medications like ivermectin or malathion may be necessary.
Combing: Using a fine-toothed lice comb to remove nits and lice manually is crucial. This should be done meticulously and regularly.
Home remedies: Some people use natural remedies such as tea tree oil, neem oil, or mayonnaise, though their effectiveness varies.
Preventive measures: Regular checks, avoiding sharing personal items, and maintaining good hygiene can help prevent re-infestation.

Rank	Question	Annual searches

View all

What Are The Most Popular Celebrity Hairstyles?

Jennifer Aniston

368,600

Annual Searches

Jennifer Aniston, a household name since her role as Rachel Green on the iconic TV show Friends, continues to be a hair icon. Her "Rachel" haircut from the 1990s became a global phenomenon, with women everywhere trying to replicate the layered, face-framing style. Over the years, Aniston has maintained her status as a trendsetter, often sporting sleek, straight hair with subtle highlights, soft waves, or casual updos. Her ability to reinvent her hair has made her a timeless favourite among those seeking inspiration.

Hailey Bieber

208,100

Annual Searches

Hailey Bieber, known for her modelling career and marriage to pop star Justin Bieber, is a rising style icon, particularly regarding her hair. Her hairstyles range from sleek, straight looks to playful waves and chic, low buns. Bieber often experiments with different shades of blonde, from platinum to honey, and her ability to effortlessly switch between styles keeps her at the forefront of hair fashion. Her influence is particularly strong among younger audiences.

Selena Gomez

146,800

Annual Searches

Selena Gomez is not only a talented singer and actress but also a significant influence in the beauty world. Her hairstyles range from long waves to sleek bobs and elegant updos. Gomez frequently changes her hair colour, experimenting with shades like dark brunette, blonde, and pastel colours. This versatility and willingness to try new looks make her a favourite among fans seeking inspiration for their own hair transformations.

Rank	Celebrity	Annual searches

View all

Methodology

Hair care products

We created a list of popular hair care products based on those listed on Cosmetify and using articles such as:

Each was then given a normalised score out of 10 for each of the following before an average of these scores was taken:

Annual Google searches: The number of searches made between April 2023 and March 2024, sourced using Google Ads Keyword Planner.
Annual search difference: the year-on-year difference in searches between the period above and the previous 12 months.
Instagram posts: the number of Instagram posts using hashtags mentioning each product as of May 4th, 2024.
TikTok posts: the number of TikTok posts using hashtags mentioning each product as of May 7th, 2024.

Hair care brands

We created a list of popular hair care brands based on those listed on Cosmetify.

Each was then given a normalised score out of 10 for each of the following before an average of these scores was taken:

Annual Google searches: the number of searches made between April 2023 and March 2024, sourced using Google Ads Keyword Planner.
Annual search difference: The year-on-year difference in searches between the period above and the previous 12 months.
Instagram followers: the number of followers on the brand’s most followed Instagram account as of May 3rd, 2024.
Instagram engagement rate: the engagement rate on the brand’s most followed Instagram account, according to Phlanx, as of May 9th, 2024.
Instagram posts: the number of Instagram posts using hashtags mentioning each product as of May 3rd, 2024.
TikTok followers: the number of followers on the brand’s most followed TikTok account as of May 3rd, 2024.
TikTok engagement rate: the engagement rate on the brand’s most followed TikTok account, according to Phlanx, as of May 9th, 2024.
TikTok posts: the number of TikTok posts using hashtags mentioning each product as of May 3rd, 2024.

Hair care influencers

We created a list of popular hair care influencers based on articles such as the following:

Each was then given a normalised score out of 10 for each of the following before an average of these scores was taken:

Annual Google searches: the number of searches made between April 2023 and March 2024, sourced using Google Ads Keyword Planner.
Annual search difference: The year-on-year difference in searches between the period above and the previous 12 months.
Instagram followers: the number of followers on the brand’s most followed Instagram account as of May 3rd, 2024.
Instagram engagement rate: the engagement rate on the brand’s most followed Instagram account, according to Phlanx, as of May 9th, 2024.
TikTok followers: the number of followers on the brand’s most followed TikTok account as of May 3rd, 2024.
TikTok engagement rate: the engagement rate on the brand’s most followed TikTok account, according to Phlanx, as of May 9th, 2024.
YouTube subscribers: the number of subscribers on YouTube as of May 4th, 2023.
YouTube engagement rate: the engagement rate on YouTube, according to Phlanx, as of May 9th, 2024.

Most commonly asked hair care questions

Ahrefs and AnswerThePublic were used to find the most commonly searched questions that contain the word ‘hair’.

The number of searches for each between April 2023 and March 2024 was then found using and Google Ads Keyword Planner.

Celebrity hairstyles

A list of celebrities was created based on those who are being posted about on sites such as:

For each, the number of searches for their name followed by the word “hair” between April 2023 and March 2024 was then found using Google Ads Keyword Planner.

Hair Care report

2024’s Most Popular Hair Care Products

9.49/10

8.57/10

8.42/10

8.52/10

8.37/10

8.27/10

8.12/10

7.81/10

7.55/10

7.25/10

Color Wow Dream Coat Anti-Humidity Hair Spray

984,500

50%

46,057

10,300

9.49/10

Amika Perk Up Dry Shampoo

2.2M

236%

1,783

561

8.57/10

Moroccanoil Treatment and Olaplex No. 7 Bonding Oil

304,800

40%

32,812

350

8.52/10

2024’s Most Popular Hair Care Brands

8.26/10

7.71/10

7.19/10

7.06/10

6.89/10

6.89/10

6.85/10

6.77/10

6.64/10

6.53/10

Kérastase

12.8M

25%

3M

77,800

8.26/10

Gisou

3.4M

117%

79,137

51,600

7.71/10

K18

5.3M

78%

866,374

56,800

7.19/10

2024’s Biggest Hair Care Influencers

Chris Appleton

2M

123%

4M

2.6M

268,000

8.37/10

Tessa Peay

51,820

313%

1.7M

1.9M

1.3M

8.34/10

Brad Mondo

886,500

2%

2.1M

10.4M

8.3M