Sweed Beauty

Treat yourself to professional falsies from Sweed Lashes.

Created by Gabriella Elio, Sweed Lashes was born out of frustration with low quality and uneven false eyelashes. She wanted to create a brand that not only looked professional but were easy to apply and felt comfortable on the lash line. As a result, Sweed Lashes was born and since launching in 2015 they have gone from strength to strength. Now sold in over 600 retailers across the globe, Sweed is loved by A-listers, royalty and MUAs alike.

Housed in a unique round box, the Sweed Lashes have a modern design with a retro pastel spin. The lashes themselves have a flexible cotton band, which feel featherlike on the eyelid. This brand is also all about sustainability with cruelty-free, vegan lashes, which you can reuse up to ten times and retailer in the recyclable box between uses.

Discover a range of styles, including individual, double and triple lashes, which give an effortless oomph to your makeup look. They are perfect for glamorous evenings and natural day-to-day looks.

Why We Like Sweed Lashes

"For fluttery, feather-light false lashes that blend seamlessly with our natural lashes, we love Sweed Lashes. From clusters to strip lashes and an entire range of makeup, Sweed Lashes’ high-quality products are always trusted to perform gorgeously well and make us feel and look good."

Written by Rebecca Jenkinson, Beauty Editor