Shea Moisture

Shea Moisture is a unisex beauty and grooming solutions made by Sundial Brands a leading skincare and haircare manufacturer renowned for its innovative use of high quality and culturally authentic natural ingredients. But the products were made using family traditions of homemade hair and skin preparations learned from the founder's grandmother, Sofi Tucker.

The largest black-owned manufacturing company in the United States that was also named to the Inc. 5000 list of the fastest-growing private companies in the United States and received the WWD/Beauty Inc. award for “Corporate Social Responsibility Company of the Year.” This family owned and operated brand has gained immense recognition in the last few years with an amazing online backing from both beauty influencers and consumers. What's more, they're natural, organic and sustainably-produced products that are cruelty-free.

Shea Moisture takes full advantage of nature's wonderful oils and ingredients to give you the hair you deserve, from Jamaican black castor oil, coconut oil to shea butter and African black soap. If your hair is lacking moisture and oomph, you need to delve into hair revitalizing shampoos, conditioners, creams and treatments from Shea Moisture.

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favorite cruelty-free hair care brands and products.

Why We Like Shea Moisture

"In an industry that’s long catered to predominately straight hair, SheaMoisture stands out as a brand made for wavy, curly or coily hair, supercharging their products with naturally nourishing ingredients to quench and define dry curls. This Black-owned brand seeks to redefine what ‘normal hair’ means, helping customers everywhere love their curls. "

Written by Carly Cochrane, Beauty Editor