Pureology

Pureology was born in 2001, in California; and is the number one, professional haircare brand that delivers powerful product innovations that are specifically designed for color-treated tresses.

They're dedicated to pioneering the 'no nasties' movement with their innovative ZeroSulfate® shampoos and 100% vegan formulas, as a way to demonstrate their commitment to a sustainable environment. Pureology believe in creating high-performance products, that are made with purity and good health in mind.

Pureology understands the importance of caring for your hair color − in the best way− to maintain vibrant and healthy head of hair. Their incredible product range − of color-boosting and shine-enhancing formulas− are made with natural, sustainably-sourced plant extracts and are completely free from animal products or by-products.

Every product is infused with Pureology's signature aromatherapy fragrances, to guarantee an indulgent experience, with every use. And with a variety of dual-benefit formulas to choose from, you can shop for products that will not only provide you with optimal color protection, but also moisture, volume, strength and smoothness.

Thanks to their renowned AntiFade Complex® which contains antioxidants and full spectrum UVA/UVB sunscreens, they can create ingenious haircare items that will retain and protect color vibrancy like no other.

Favourited by stylists and clients alike, Pureology continue to create an astounding array of sulfate-free haircare that will revive, restore and protect your color, for a shine-enhanced style.

Discover the potent and professional haircare ranges onsite now and watch your hair transform from dull and dry to bright and beautiful.

Why We Like Pureology

"The results speak for themselves when using Pureology, providing vibrant, long-lasting color and healthier-looking hair after every wash. With Pureology, you're treating your hair to salon-quality goodness at home. Their formulas are also packed with nourishing ingredients that leave hair feeling soft, strong, and healthy."

Written by Ellie Child, Beauty Editor