NYX Professional Makeup

NYX Professional Makeup is the cult beauty brand you need in your makeup bag. Launched in 1999 by Toni Ko, NYX is named after the Greek goddess of the night and is a digital-first company that supplies quality products at a wallet-friendly price.

They started small, available to professionals, and worked their way around trade shows before word of mouth helped them to blow. By 2014, they had joined the big leagues and become a subsidiary under the major company L'Oreal.

Now NYX stands firmly at the forefront of today's emerging beauty trends. Following an inclusive philosophy, NYX makes sure that they cater to a diverse range of people, making them one of the leading brands in color cosmetics worldwide. They even recruit your favorite influencers to help them create real and authentic products and promote ultimate transparency.

Shop affordable yet professional products and tools that are bound to rival any MUA's makeup kit.

Why We Like NYX Professional Makeup

"The brand offers a stunning variety of products that are not only trendy but also budget-friendly, allowing everyone to explore their creativity without breaking the bank. The brand is always on the pulse of the latest beauty trends, making it easy to stay ahead of the game at an accessible price point."

Written by Rebecca Jenkinson, Beauty Editor