Nine Yards

Nine Yards is a premium Swedish haircare brand on a mission to shake up the industry.

It's time to worry less about fitting in and do more to stand out – that's the motto Nine Yards follows anyway. Helping you establish new looks and a new outlook, it's the haircare collection that challenges the expected, inspires free thinkers and lets you unapologetically do your thing.

After five years of meticulous (human) testing and samples, they have managed to create a range of essential, ethical hair products, all of which are balanced with functionality and natural ingredients. Every hair type, style, length, need and color has been accounted for, as their line-up offers everything from hydrating and repairing formulas to volumising, texturising, curl-defining and toning. In fact, from the luxury formulations to the aesthetically pleasing bottles, it's clear to see that no shortcuts have been taken.

Although the products have been designed for professional use, beauty lovers can also enjoy their hair-perfecting benefits from the comfort of their own homes.