Melt Cosmetics

If you're ever feeling doubtful about taking a risk, find inspiration from Lora Arellano and Dana Bomar, the founders of Melt Cosmetics. After noticing a lack of high pigmented, ultra-matte, bold shades of lipstick, the fearsome duo invested their life savings into five daring colours. Thankfully, the risk more than paid off. Each color sold out within minutes of their launch in 2013, setting the basis for a hugely successful venture into cosmetics for the two fearless entrepreneurs.

Though they originally started as a lipstick brand, Melt Cosmetics has expanded into other areas of makeup. Their unique and individualistic selection offers colorful highlights, gorgeous blushers and luscious eye liners. The talented co-founders have a deep understanding of what women want in makeup, and have created a collection that empowers, liberates and frees their cult following.

Centered around the idea of self-expression and self-love, the wholesome brand breathe confidence into your body and allow you to find your signature style. Their on-trend products stay ahead of the market thanks to Lora and Dana's marketing expertise and knowledge of cosmetics, bridging the gap between the veneer of social media and tangible makeup.

Why We Like Melt Cosmetics

"At Cosmetify HQ, we absolutely love all the bright, bold and daring colours on offer from Melt Cosmetics. With these goodies in your makeup bag you can easily experiment using their must-have eyeshadow palettes and lipsticks. This is one brand who want you to take your look to the next level. Think eye-catching pigments, nourishing formulas and streamlined packaging. "

Written by Rebecca Jenkinson, Beauty Editor