Loving Tan

Meet Loving Tan, the beauty industry's worst-kept secret, but for good reason.

A firm favorite amongst beauty influencers and A-listers, Loving Tan is a self-tan range that's too good not to share.The original high-performance, salon-inspired self-tan sits in a league of its own. Made by tan lovers, for tan lovers, the line-up offers professional strength formulas that deliver a deep, natural-looking tan.

Promising to only ever use premium, organic and naturally-derived ingredients, Loving Tan cares for your skin whilst also giving it a gorgeous golden color. Take your pick from the collection of tanning mousse, gradual tan, bronzing shimmers and fake tans for your face, and achieve a natural-looking tan anywhere, anytime. With all formulas featuring a built-in color guide, you never have to worry about your tan looking orange or streaky, instead, it quickly dries to a universal olive tone. And, when it comes to refreshing your color, Loving Tan provides all that you need for easy, fuss-free removal.

Stock up on all of the essentials and fool anyone into thinking you've spent weeks sunning on the beach.

Why We Like Loving Tan

"The brand’s self-tanners are praised for their ease of application, pleasant scent, and ability to deliver an even, streak-free tan. Additionally, the range of products includes a lineup that caters to various skin tones and preferences, ensuring a customised tanning experience.   "

Written by Carly Cochrane, Beauty Editor