John Varvatos

It was just before the turn of the millennium that John Varvatos created his eponymous brand. Since that historic moment, the American-born designer hasn't looked back. Having plied his trade at Ralph Lauren and Calvin Klein, it's fair to say Varvatos had some excellent tutelage, though it takes an exceptionally skilled designer and entrepreneur to transform that knowledge into a successful business.

Winning several awards in the year 2000 meant John Varvatos' name reverberated around the fashion industry. Everyone wanted to work with him – and many got their wish. The charismatic talent of his company has since joined forces with Converse, Patron Tequila and Chrysler 300 to produce some revolutionary products.

Whether the collaborations sparked his desire to launch a fragrance or he always had that intention is unknown, but it seems to be a wise move. The range focuses on harnessing masculine scents that he believes will redefine the market.