IT Cosmetics

Discover the beauty behind the skincare and cosmetics hybrid brand, IT Cosmetics. This is a company which prides itself on helping people look and feel beautiful in their own skin. Made up of luxury problem-solving products, IT Cosmetics has gone on to become an award-winning cult-favorite brand.

Co-founded by Jamie Kern who suffers from rosacea, IT Cosmetics was developed by plastic surgeons and dermatologists who wanted to create ingenious formulations to help cover a number of skin concerns – including hyperpigmentation, redness, ageing and discolouration. The result is a range of innovative cosmetics which help you achieve beautiful flawless makeup every day.

Whether it's their hugely popular Your Skin But Better CC+ Cream with SPF 50+ or their Superhero Mascara, IT Cosmetics have garnered the applause of professionals and novices alike. Their range of ultra-plus makeup brushes are also a fan favorite due to their super soft synthetic hairs.

Shop the skin-loving, clinically proven range today at Cosmetify.

Why We Like IT Cosmetics

"IT Cosmetics is our go-to when it comes to camouflaging stubborn spots, blemishes and imperfections. Serving up a range of revolutionary beauty products, their cult-favourite CC+ creams and concealers have been a skin saviour to us on more than one occasion. As they pair high-quality formulas with versatile shade ranges and pretty packaging, we can’t help but keep them as a mainstay in our makeup bag."

Written by Carly Cochrane, Beauty Editor