Hourglass

With a primary focus on active ingredients, Hourglass combine sleek exteriors with powerful and results-driven formulations. Established in 2004 by founder and CEO Carisa Janes, Hourglass made their first debut at Barneys New York, capturing the hearts of city women. As their loyal following grew, the brand started stocking in retailers including Sephora, Nordstrom and Space NK, before becoming a global success that boasted 500 retailers worldwide.

Hourglass are known for their luxe approach to makeup – designing aesthetically pleasing packaging and potent formulations that take action upon application. They combine science, art and beauty to create a luxe range of products that beautify as they work. From mineral primers to pigmented eyeshadows, the brand ensures you a perfect complexion that doesn't mess with your skin's natural harmony.

Better still, the brand's products are predominantly vegan with the aim of being completely vegan in 2020 and do not contain any nasties such as sulfates and parabens.