Tatcha

Tatcha is a brand that celebrates classical Japanese beauty culture, from Kyoto all the way to San Francisco. Since launching in 2009, it has become one of the world's most sought-after skin care lines.

Tatcha was founded by Missouri-born Taiwanese American, Victoria Tsai. The journey started when Tsai left behind the corporate world to travel the East. Suffering with acute dermatitis and keen to learn more about kind-to-skin ingredients, she began the hunt for an evolved, holistic approach to beauty. Little did she know that an encounter with a modern-day geisha would change her life.

Once equipped with all the traditional Japanese beauty secrets (that less is more) and knowledge of ancient, time-tested ingredients, Tsai was inspired to create Tatcha. She recruited a team of scientists in both Japan and the U.S and got to work on developing skin care that not only suits fast-paced, modern life but honours ancient Japanese beauty practises. As a result, you'll find that Tatcha's formulas are kept simple and powered by the Hadasei-3 – a trio of anti-ageing superfoods (green tea, rice and algae) that originate from Japanese diets and geisha beauty rituals.

It is these innovative formulas, nutrient-rich ingredients and maximum results that have allowed Tatcha to become home to best-selling, award-winning products (The Water Cream, we're looking at you). Shop the entire collection today with Cosmetify.

Why We Like Tatcha

"Tatcha skin care products are serious hot property! If you’re lucky enough to get your hands on the best-selling, award-winning products, then your skin is undoubtedly in for a treat - the gentle but effective formulas are powered by nutrient-rich ingredients that have ruled Japanese beauty routines for years! Favorites amongst beauty editors, celebs and gurus include The Water Cream, The Deep Cleanse and The Essence."

Written by Carly Cochrane, Beauty Editor