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Gradual Tan

Show off a sun-kissed glow year-round with our line-up of gradual tans. A one-way ticket to a radiant and natural-looking tan, you can enjoy a bronzed body without enduring the sun's harmful effects. Browse options from Bondi Sands, St Tropez, Vita Liberata and more, plus current offers in our gradual tan sale. Read More

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14 products found
Palmer's Cocoa Butter Natural Bronze Gradual Tanner
Palmer's Cocoa Butter Natural Bronze Gradual Tanner
No reviews
£6.95
-8%
Sunkissed 95 Percent Natural Gradual Tan
Sunkissed 95 Percent Natural Gradual Tan
No reviews
£6.46 £6.99
-8%
Dove Derma Spa Summer Revived Gradual Self Tan
Dove Derma Spa Summer Revived Gradual Self Tan
No reviews
£6.46 £7.00
Lusso Tan The Daily Gradual Tanner
Lusso Tan The Daily Gradual Tanner
No reviews
£18.00
Rimmel Instant Tan + Gradual Glow Medium Matte
Rimmel Instant Tan + Gradual Glow Medium Matte
No reviews
£5.19
-63%
LDN SKINS Prep & Reveal Tan, Hydrate, Refresh Set
LDN SKINS Prep & Reveal Tan, Hydrate, Refresh Set
No reviews
£9.45 £25.00
-45%
He-Shi Dark Day To Day Gradual Tan
He-Shi Dark Day To Day Gradual Tan
No reviews
£3.30 £6.00
Vita Liberata Sunless Glow Skin Tone Optimiser
Vita Liberata Sunless Glow Skin Tone Optimiser
No reviews
£19.95
-33%
He-Shi Light Tanning Duo
He-Shi Light Tanning Duo
No reviews
£25.50 £38.00
He-Shi Medium/Dark Day To Day Gradual Tan
He-Shi Medium/Dark Day To Day Gradual Tan
No reviews
£14.50
Dove Summer Revived Gradual Tanning Mousse Light To Medium
Dove Summer Revived Gradual Tanning Mousse Light To Medium
No reviews
£6.86
Sunkissed 95 Percent Tinted Gradual Tan
Sunkissed 95 Percent Tinted Gradual Tan
No reviews
£6.88
-10%
TAN-LUXE Super Glow Hyaluronic Self-Tan Serum Gradual
TAN-LUXE Super Glow Hyaluronic Self-Tan Serum Gradual
No reviews
£13.54 £15.00
-5%
Loving Tan Rose Deluxe Gradual Tan
Loving Tan Rose Deluxe Gradual Tan
1 Review
£21.90 £22.96

Tailored tanning to suit your needs

The great thing about gradual tans is that you're in control. Whether you want a subtle colour or a deep, dark bronzing, the buildable formula can be layered to suit your preference. Not to mention, they're often enriched with skin-loving ingredients like aloe vera and vitamin E for a soft, smooth and hydrated finish. Take your pick from an array of gradual tanning lotions, mists, foams and serums and unveil a head-to-toe glow that you can flaunt in every season.

FAQs about Gradual Tan:

1. What is gradual tan and how does it work?

  • Gradual tan is a moisturiser or lotion that contains a low concentration of DHA (dihydroxyacetone). It works by slowly building a light, natural-looking tan over a few days of regular application. It's a subtle way to get a tan without the intensity of a traditional self-tanner.

2. How long does gradual tan take to develop?

  • You'll usually start to see a subtle glow within a few hours, but it typically takes 1-3 days of consistent daily application to achieve your desired shade.

3. Can you use gradual tan on your face?

  • Yes, you can. Many gradual tanners are formulated for both face and body. However, some brands offer specific facial gradual tanners, which might be gentler. Always check the product label to be sure.

4. Does gradual tan wash off?

  • Gradual tan is semi-permanent, meaning it fades over time as your skin naturally exfoliates. It doesn't wash off immediately, but it will gradually fade with washing and showering.

5. How do you avoid streaks with gradual tan?

  • Exfoliate your skin before applying the tan. Moisturise dry areas like elbows, knees, and ankles. Apply the tan evenly, using circular motions. Wash your hands thoroughly after application. And don't forget to blend it into your hairline and around your feet and wrists for a natural look.
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