Rare Beauty

Break down boundaries and experiment with your makeup looks with the help of Rare Beauty.

Founded by pop sensation and actress Selena Gomez, Rare Beauty aims to celebrate all your uniqueness in one beautiful and thoughtfully made makeup collection. They want to break free of conventional beauty standards and create a safe space for all beauty lovers to truly express themselves. Everyone is welcome at Rare Beauty with a diverse and versatile selection of makeup products on offer.

Discover their range of cruelty-free and vegan-friendly products here at Cosmetify, including stunning foundations in an array of inclusive shades, as well as gorgeous lip products suited to every pout.

Alongside their makeup collection Rare Beauty also have philanthropic goals, setting up the Rare Beauty Mental Health Council and The Rare Impact Fund. Their aim is to raise money to provide access to mental health services locally, nationally and globally. This is at the core of their company to ensure everyone feels comfortable in the Rare Beauty community.

Browse the brand today and find your new favourite go-to products.

Why We Like Rare Beauty

"Rare Beauty offer a refreshing take on the beauty world with a collection that celebrates individuality, while still offering their customers a loving and open beauty community. We love expressing ourselves with bold makeup looks and Rare Beauty encourage us to think outside the box. Plus, their beautiful formulas and their sleek packaging adds an extra special touch to our makeup bags. "

Written by Rebecca Jenkinson, Beauty Editor