Maybelline

Browse Maybelline mascaras, concealers, foundations, lipsticks and more for every beauty look in the book in our huge selection here at Cosmetify. Set a sale alert below so you never miss out on Maybelline offers.

America's number one cosmetics brand is now a world-famous favourite, offering an impressive variety of makeup and nail products for the ultimate confidence and style boost.

Entrepreneur Tom Lye Williams founded Maybelline in 1915 at just 19 years old when he witnessed his sister using petroleum jelly and coal dust to darken her eyes and realised the gap in the eye makeup market. Today, Maybelline delivers the most on-trend formulas and shades in eyeshadows, lipsticks and eyeliners, as well as all the products you need for a flawless complexion, defined brows and voluminous lashes.

Enjoy the brand's urban edge and innovative formulas to help you achieve show-stopping looks—and all at an affordable price.

FAQs about Maybelline

Is Maybelline a luxury brand?

No, Maybelline products are fairly affordable, making them accessible for most budgets.

Are Maybelline products safe?

Maybelline products are generally considered safe, as they pass rigorous testing to adhere to safety standards.

Why We Like Maybelline

"It goes without saying that Maybelline is an OG in the beauty world, whether you’re looking to kickstart your makeup collection or consider yourself a beauty guru. We love everything from their staple face makeup to bold, pigmented lippies to the iconic Maybelline Lash Sensational Mascara. Even better? Everything is pretty affordable, meaning we all get to enjoy the goods."

Written by Carly Cochrane, Beauty Editor