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Foundation Makeup

Foundations come in all shapes, shades and sizes; it's all about finding the right option to suit your individual needs. Need a hydrating concealer to care for your skin? Illamasqua has your back. Want that flawless base? Charlotte Tilbury is the brand for you. Need an everyday all-rounder? MAC foundations are the perfect choice. Read More

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643 products found
-30%
Lancôme Absolue SPF 50+/Happy New Year 2019 100-Ivoire-P Foundation
Lancôme Absolue SPF 50+/Happy New Year 2019 100-Ivoire-P Foundation
No reviews
£40.05 £56.95
-10%
Estée Lauder Invisible Fluid Makeup 6cn1
Estée Lauder Invisible Fluid Makeup 6cn1
No reviews
£31.50 £35.00
-37%
Shiseido Future Solution LX Total Radiance Foundation
Shiseido Future Solution LX Total Radiance Foundation
No reviews
£52.45 £82.00
Sunkissed Perfect Blur Face & Body Foundation
Sunkissed Perfect Blur Face & Body Foundation
No reviews
£5.46
-74%
BY TERRY Cover Expert Perfecting Fluid Foundation SPF 15
BY TERRY Cover Expert Perfecting Fluid Foundation SPF 15
No reviews
£12.05 £45.00
-26%
Lentheric Feather Finish Matte Touch Moisturising Foundation
Lentheric Feather Finish Matte Touch Moisturising Foundation
No reviews
£5.20 £6.99
B.Ready Blue Foundation
B.Ready Blue Foundation
No reviews
£27.00
-8%
Lentheric Feather Finish Lasting Matte Foundation
Lentheric Feather Finish Lasting Matte Foundation
No reviews
£4.62 £4.99
Etude House Double Lasting Vegan Cover Foundation
Etude House Double Lasting Vegan Cover Foundation
No reviews
£35.00
-81%
IT Cosmetics Celebration Foundation Powder Foundation
IT Cosmetics Celebration Foundation Powder Foundation
No reviews
£6.00 £31.00
-48%
Etude House Double Lasting Serum Skin Foundation
Etude House Double Lasting Serum Skin Foundation
No reviews
£15.00 £28.50
Leichner Camera Clear Tinted Foundation Blend Of Almond
Leichner Camera Clear Tinted Foundation Blend Of Almond
No reviews
£6.88
-47%
Etude House Double Lasting Foundation
Etude House Double Lasting Foundation
No reviews
£15.50 £29.00
O Hui Ultimate Cover Stick Foundation SPF 50+
O Hui Ultimate Cover Stick Foundation SPF 50+
No reviews
£50.00
-19%
espoir Protailor Foundation Be Glow
espoir Protailor Foundation Be Glow
No reviews
£21.69 £26.62
Cnp Laboratory Propolis Ampule In Foundation
Cnp Laboratory Propolis Ampule In Foundation
No reviews
£49.00
Sulwhasoo Perfecting Foundation
Sulwhasoo Perfecting Foundation
No reviews
£70.00
Clio Kill Cover High Glow Foundation
Clio Kill Cover High Glow Foundation
No reviews
£45.00
-20%
Laneige Neo Foundation Glow
Laneige Neo Foundation Glow
No reviews
£32.00 £40.00
Clio Kill Cover Founwear Foundation
Clio Kill Cover Founwear Foundation
No reviews
£28.00
-13%
Laneige Neo Foundation Matte
Laneige Neo Foundation Matte
No reviews
£35.00 £40.00
-41%
Laura Mercier Candleglow Soft Luminous Foundation
Laura Mercier Candleglow Soft Luminous Foundation
No reviews
£22.50 £38.00
Revlon Photoready Insta-Filter Foundation
Revlon Photoready Insta-Filter Foundation
No reviews
£8.45
Leichner Camera Clear Tinted Foundation Blend Of Chestnut
Leichner Camera Clear Tinted Foundation Blend Of Chestnut
No reviews
£6.88
Revlon Photoready Candid Moisture Glow Foundation
Revlon Photoready Candid Moisture Glow Foundation
No reviews
£9.45
Glisten Cosmetics Spectra Base Purple Colourful Foundation
Glisten Cosmetics Spectra Base Purple Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Red Colourful Foundation
Glisten Cosmetics Spectra Base Red Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Pink Colourful Foundation
Glisten Cosmetics Spectra Base Pink Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Dark Blue Colourful Foundation
Glisten Cosmetics Spectra Base Dark Blue Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Green Colourful Foundation
Glisten Cosmetics Spectra Base Green Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Black Colourful Foundation
Glisten Cosmetics Spectra Base Black Colourful Foundation
No reviews
£14.00
Oxygenetix Oxygenating Breathable Foundation Walnut
Oxygenetix Oxygenating Breathable Foundation Walnut
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Tawny
Oxygenetix Oxygenating Breathable Foundation Tawny
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Mahogany
Oxygenetix Oxygenating Breathable Foundation Mahogany
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Honey
Oxygenetix Oxygenating Breathable Foundation Honey
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Ebony
Oxygenetix Oxygenating Breathable Foundation Ebony
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Coco
Oxygenetix Oxygenating Breathable Foundation Coco
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Chakra
Oxygenetix Oxygenating Breathable Foundation Chakra
No reviews
£66.00
Oxygenetix Oxygenating Breathable Foundation Almond
Oxygenetix Oxygenating Breathable Foundation Almond
No reviews
£66.00
Glisten Cosmetics Spectra Base Orange Colourful Foundation
Glisten Cosmetics Spectra Base Orange Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Yellow Colourful Foundation
Glisten Cosmetics Spectra Base Yellow Colourful Foundation
No reviews
£14.00
Glisten Cosmetics Spectra Base Blue Colourful Foundation
Glisten Cosmetics Spectra Base Blue Colourful Foundation
No reviews
£14.00
Clio KILL COVER FIXER Cushion
Clio KILL COVER FIXER Cushion
No reviews
£38.00
Maybelline Superstay Better Skin Transforming Foundation
Maybelline Superstay Better Skin Transforming Foundation
No reviews
£10.75
Maybelline Fit Me Dewy + Smooth Foundation
Maybelline Fit Me Dewy + Smooth Foundation
No reviews
£8.95
Maybelline Dream Velvet Soft Matte Foundation
Maybelline Dream Velvet Soft Matte Foundation
No reviews
£5.05
-58%
Clarins Everlasting Hydrating & Matte Foundation
Clarins Everlasting Hydrating & Matte Foundation
No reviews
£14.75 £35.00
Maybelline Dream Velvet Foundation
Maybelline Dream Velvet Foundation
No reviews
£4.59
-16%
Clarins Skin Illusion Velvet Foundation
Clarins Skin Illusion Velvet Foundation
No reviews
£30.50 £36.00
Barry M Fresh Face Foundation
Barry M Fresh Face Foundation
No reviews
£4.24
Revlon Photoready Candid Natural Finish Foundation
Revlon Photoready Candid Natural Finish Foundation
No reviews
£9.45
Maybelline Green Edition Superdrop Tinted Oil Foundation
Maybelline Green Edition Superdrop Tinted Oil Foundation
No reviews
£9.19
Max Factor Lasting Performance Weightless Feel Foundation
Max Factor Lasting Performance Weightless Feel Foundation
No reviews
£11.50
Bellápierre Cosmetics Compact Mineral Foundation
Bellápierre Cosmetics Compact Mineral Foundation
No reviews
£34.00
Bourjois Healthy Mix Foundation
Bourjois Healthy Mix Foundation
No reviews
£10.34
CoverGirl Clean Fresh Skin Milk Foundation
CoverGirl Clean Fresh Skin Milk Foundation
No reviews
£4.31
CoverGirl Simply Ageless 3 In 1 Foundation
CoverGirl Simply Ageless 3 In 1 Foundation
No reviews
£26.44
-41%
Black Rouge Thin Layer Velour Cushion
Black Rouge Thin Layer Velour Cushion
No reviews
£14.90 £25.00
-12%
L'Oreal Paris Infaillible 32HR Fresh Wear Foundation
L'Oreal Paris Infaillible 32HR Fresh Wear Foundation
No reviews
£11.49 £12.99
L'Oreal Paris Infaillible 24HR Matte Cover Foundation
L'Oreal Paris Infaillible 24HR Matte Cover Foundation
No reviews
£8.04
L'Oreal Paris True Match Blendable Powder
L'Oreal Paris True Match Blendable Powder
No reviews
£11.49
-39%
Max Factor Facefinity All Day Matte Panstick Foundation
Max Factor Facefinity All Day Matte Panstick Foundation
No reviews
£7.93 £12.99
Max Factor Facefinity All Day Flawless 3 In 1 Foundation
Max Factor Facefinity All Day Flawless 3 In 1 Foundation
No reviews
£9.19
Max Factor Miracle Pure Skin Improving Foundation
Max Factor Miracle Pure Skin Improving Foundation
No reviews
£8.34
Max Factor Miracle Second Skin Hydrating Foundation
Max Factor Miracle Second Skin Hydrating Foundation
No reviews
£8.04
Maybelline Dream Cushion Liquid Foundation
Maybelline Dream Cushion Liquid Foundation
No reviews
£8.04
-43%
Maybelline Dream Matte Mousse Makeup Foundation + Primer
Maybelline Dream Matte Mousse Makeup Foundation + Primer
No reviews
£11.49 £19.99
Maybelline Dream Radiant Liquid Foundation
Maybelline Dream Radiant Liquid Foundation
No reviews
£11.49
Maybelline Dream Urban Cover Foundation
Maybelline Dream Urban Cover Foundation
No reviews
£5.46
-64%
Maybelline Max Factor Miracle Touch Foundation
Maybelline Max Factor Miracle Touch Foundation
No reviews
£5.88 £15.99
Maybelline Superstay 24 Hour Full Coverage Foundation
Maybelline Superstay 24 Hour Full Coverage Foundation
No reviews
£10.06
Maybelline Superstay Full Coverage 16HR Powder Foundation
Maybelline Superstay Full Coverage 16HR Powder Foundation
No reviews
£8.04
Maybelline Superstay Multi-Usage Creamy Matte Foundation Stick
Maybelline Superstay Multi-Usage Creamy Matte Foundation Stick
No reviews
£6.89
Miss Sporty Insta Glow Foundation
Miss Sporty Insta Glow Foundation
No reviews
£6.89
Rimmel Lasting Finish 25HR Skin Perfecting Foundation
Rimmel Lasting Finish 25HR Skin Perfecting Foundation
No reviews
£10.34
Rimmel Lasting Finish Foundation Powder
Rimmel Lasting Finish Foundation Powder
No reviews
£6.89
Rimmel Lasting Finish Foundation
Rimmel Lasting Finish Foundation
No reviews
£8.04
Rom&nd Romand Nu Zero Cushion
Rom&nd Romand Nu Zero Cushion
No reviews
£23.90
Max Factor Facefinity All Day Panstick
Max Factor Facefinity All Day Panstick
No reviews
£5.04
-73%
Max Factor Miracle Pure Skin-Improving Foundation SPF 30
Max Factor Miracle Pure Skin-Improving Foundation SPF 30
No reviews
£4.12 £14.99
-59%
ARTDECO Perfect Teint Foundation
ARTDECO Perfect Teint Foundation
No reviews
£9.50 £22.95
-45%
Max Factor Radiant Lift Foundation SPF 30
Max Factor Radiant Lift Foundation SPF 30
No reviews
£7.25 £12.99
-39%
Shu Uemura Art of Hair Unlimited 354 Medium Amber Foundation
Shu Uemura Art of Hair Unlimited 354 Medium Amber Foundation
No reviews
£13.55 £21.95
-55%
Laura Mercier Smooth Finish Flawless Fluid Nutmeg Foundation
Laura Mercier Smooth Finish Flawless Fluid Nutmeg Foundation
No reviews
£18.00 £39.50
-64%
Laura Mercier Smooth Finish Flawless Fluid Espresso Foundation
Laura Mercier Smooth Finish Flawless Fluid Espresso Foundation
No reviews
£13.55 £37.00
-52%
Elizabeth Arden Flawless Finish Skincaring 160w Light Skin Warm Tone Foundation
Elizabeth Arden Flawless Finish Skincaring 160w Light Skin Warm Tone Foundation
No reviews
£15.99 £33.00
-52%
Elizabeth Arden Flawless Finish Skincaring 130w Fair Skin Warm Tone Foundation
Elizabeth Arden Flawless Finish Skincaring 130w Fair Skin Warm Tone Foundation
No reviews
£15.99 £33.00
-81%
IT Cosmetics Celebration Powder Foundation
IT Cosmetics Celebration Powder Foundation
No reviews
£6.00 £31.00
-46%
Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation
Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation
No reviews
£24.99 £46.00
-49%
Sisley Le Teint Anti-Ageing Foundation
Sisley Le Teint Anti-Ageing Foundation
No reviews
£85.50 £164.50
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Explore our foundation makeup sale for the best beauty offers

You don't have to fork out a loan to restock your favourite foundations. With Cosmetify, you can sleep peacefully knowing that you've secured your go-to foundation at the best price available. Our foundation makeup sale still includes the biggest names in beauty; we just compare prices across several retailers to ensure we're always providing you with the lowest offer.

FAQs About Foundation Makeup

What type of foundation should I use for my skin type?

Dry skin benefits from hydrating, dewy formulas infused with hyaluronic acid, while oily skin types should opt for oil-free or mattifying foundations. Combination skin can go either way—just adjust your prep with targeted primer. Sensitive or acne-prone skin should look for fragrance-free, non-comedogenic options with calming ingredients like niacinamide or zinc.

How do I find the right foundation shade and undertone?

Start by identifying your undertone: cool (pink), warm (yellow/golden), or neutral. Swatch a few shades along your jawline in natural light to find your closest match. If you're between shades, you can mix or customise. Many brands offer shade finder tools or sample kits so you can test before committing.

What's the best way to apply foundation for a natural finish?

Apply with a damp sponge for sheer, seamless coverage or a brush for more polished, full coverage. Start from the centre of the face and blend outwards. Layer gradually and build only where needed. Use setting spray or powder to lock it in place. For long wear, always prep skin with moisturiser and primer.

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