MAKE UP FOR EVER

MAKE UP FOR EVER is the ultimate destination for makeup enthusiasts.

In the 80's, diversity, creativity and variety within the beauty world was scarce, but MAKE UP FOR EVER was going to change that. Launched in 1984 by Dany Sanz, MAKE UP FOR EVER started to develop highly pigmented and high-performance formulas, as well as tailor made tools and brushes. It was a revolution for the makeup industry, as makeup artists were given freedom and the opportunity to express their true talent.

MAKE UP FOR EVER is now a collective of over 1800 professional MUAs, all working together to share their expertise and stay ahead of cutting-edge technology and makeup trends. They provide quality products, infinite colours and ultra-long-lasting results, so that budding artists feel inspired and empowered.

Whilst their products may be serious, makeup remains a game; MAKE UP FOR EVER are passionate about individuality. They want you to claim it and have fun with it!

Whether you're an experienced MUA or just finding your feet in the world of makeup, MAKE UP FOR EVER has all that you need to create endless iconic looks.

Shop the collection today with Cosmetify.

Why We Like MAKE UP FOR EVER

"We’re no professional makeup artist but MAKE UP FOR EVER sure do make us feel like one! They are our go-to brand whenever we want to lay down a fool-proof face. Favorites include their best-selling Ultra HD Foundation and Ultra HD Loose Powder - an unmatched duo for a flawless, photo-ready canvas. "

Written by Carly Cochrane, Beauty Editor