Magic Organic Apothecary

In 2010, Magic Organic Apothecary founder Charlie Fowler started a quest for healthy living. Following the birth of her daughter, who suffered badly with eczema, and after having researched the alarming long-term effects of the petrochemicals being prescribed, she was determined to find and produce a simple yet effective organic product that would soothe irritation and discomfort. This is how Green Balm was born.

In the search for natural, organic ingredients she was drawn towards the ancient folklore of herbalism, particularly the humble yarrow. It's an ingredient that is popular and favoured among many herbalist, in part because of its various powerful properties.

Modern Organic Apothecary combines yarrow with other herbal extracts and botanical oils in every product to help soothe, cleanse, moisturise and energise the skin. The therapeutic, herbal scents create a nurturing and calming effect on the mind, body and spirit – with special focus, of course, on the skin.

Charlie creates all of the product illustrations by hand, as she believes that the entire look of a finished product is just as important as what's inside. Her creative efforts also ensure that each potion has been made with love.