KVD Beauty

KVD Vegan Beauty is the brand dedicated to making the beauty-sphere a better place.

The journey first started in 2008, when KVD Beauty was previously known as Kat Von D Beauty. The brand had just four lipsticks and an obsession for high-performance makeup. The collection grew over time, launching iconic products such as the Tattoo Liner, which became a staple in every makeup routine. In 2016, the entire line-up was reformulated to be 100% vegan, and now KVD Vegan Beauty boasts over 60 awards and an extensive collection that's available worldwide.

KVD Vegan Beauty has always been an advocate for fearless self-expression and a community for both humans and furry friends. They believe that being kind and being badass are not mutually exclusive, and they prove that with their range of high-performance, vegan and cruelty-free makeup. Pioneers in an ever-evolving industry, they never settle for the status quo. If anything, they demand more from makeup so that consumers never have to choose between performance and compassion.

Whether you want to add a pop of colour to your pout, perfect your cat-eye or lock in a flawless foundation base, KVD Vegan Beauty has it all. Shop the collection today with Cosmetify.

Why We Like KVD Beauty

"KVD Vegan Beauty is home to some of the best makeup products in the business. We swear by the Tattoo Liner if you’re trying to achieve a fool-proof feline flick, whilst the Lock-It Powder Foundation keeps our face looking fresh and flawless from A.M to P.M. The best part? Everything is vegan and cruelty-free, so we can indulge in our favorites with zero guilt."

Written by Carly Cochrane, Beauty Editor