Joico

Shop our huge collection of Joico shampoos, hair masks, hairsprays and more today to unleash your healthiest, most vibrant hair ever. Remember to add a brand alert so that you always get informed about Joico sales and discount codes.

There's nothing in the world that compares to the beauty of healthy hair, and it's easier than ever to achieve with the salon-quality products from Joico.

The brainchild of Sara Jones, a veteran in the salon industry with over 30 years of experience, Joico is on a mission to bring the 'Joi' of healthy, happy hair to heads around the world. Their cutting-edge technology and innovative formulas promise to help hair return to its strongest, shiniest, healthiest state.

From purple shampoos for blondes to hair-repair masks to hair styling products, there's something for all hair types and colours at Joico.

Is Joico good for your hair?

• Yes! Joico's brand is all about hair health, so their hair care products are designed to be kind to your hair, strengthening and nourishing it for the best results. The brand also uses several hair-repair technologies, including ArgiPlex Technology to give hair strength and shine, and the repairing Bio-Advanced Peptide Complex®.

Is Joico colour-safe?

• Joico has many haircare products that are safe to use on coloured hair, and that are even designed to make your salon service more vibrant and last longer. Products from the Colour Therapy, Colour Balance and Blonde Life ranges are especially popular for bleached and dyed hair.

Is Joico cruelty-free?

• Yes! Joico does not test on any animals anywhere in the world. They are also PETA-approved.

Why We Like Joico

"We love to achieve salon-worthy results at home and what better way to do that than with Joico. Their must-have hair care items help you get stronger, vibrant and healthier-looking locks in no time at all. We love their colour enhancing shampoos and conditioners, as well as their ultra-nourishing hairs masks and treatments. No matter your hair concern, they’ve got the perfect product for the job."

Written by Rebecca Jenkinson, Beauty Editor