It's A 10

After becoming an accomplished hair stylist with over 20 years of experience, Carolyn Aronson was frustrated at the lack of multi-purpose products and took matters into her own, highly-skilled hands. She founded It's A 10, one of the very few female-owned professional, hair care brands in the world, with the intention to provide top-rate, affordable hair products that deliver salon-worthy results from the comfort of the home.

Instead of formulating forgettable formulas with only one purpose, It's a 10 create multi-functional products that offer a combination of 10 benefits. Efficient and easy-to-use, their deluxe range comprises leave-in shampoos, conditioners and masks that bring out the best in your locks. Championing the phrase 'strength in simplicity', their effective formulas produce silky, shiny and healthy hair with a cashmere-soft texture.

The efficacy of their luxurious remedies saves you time, money and space in your bathroom. Why buy numerous hair care products when you can use only a few multi-purpose products that achieve the same results? For convenience and quality, shop the superb selection from It's A 10 and enjoy multiple benefits in every use.

Why We Like It's A 10

"Multi-functional, affordable, efficient, easy-to-use, quality ingredients, It's A 10 ticks all of the boxes when it comes to shopping for haircare. Discover everything from leave-in conditioners to color-restoring hair masks and blow-dry balms, as this brand goes above and beyond to care for your hair. It's most certainly a 10/10 from us. "

Written by Carly Cochrane, Beauty Editor