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Honest Beauty sits under the Honest Company umbrella, founded by actress and businesswoman Jessica Alba.
Launched in 2015 on the premise that you shouldn't have to choose between what works and what's good for you, Honest Beauty feature a collection of uncomplicated 'clean' hair, skin and makeup products. All are made in-house with cruelty free ingredients that chemists, toxicologist and the Honest family swear by.
They really do epitomise the clean beauty mantra. When it comes to ingredients, the have a 'no list' of over 2, 500 chemicals/materials that they choose not to use in their products.
Honest Beauty are the game-changer for the 20's, it's time to make some room for them in your routine.
Why We Like Honest Beauty
"Finally we can get our hands on this much-anticipated beauty brand from Jessica Alba. We love that Honest Beauty are the epitome of clean beauty, priding themselves on their hypoallergenic formulas that are gentle on the skin. With chic packaging and simple formulas, fans are loving the Organic Facial Oil, Magic Beauty Balm and the Everything Primer."
Written by Rebecca Jenkinson, Beauty Editor