Fresh

With 25 years of innovative creations behind them, Fresh have become the go-to brand for consumers who seek luxe solutions to their skin care woes.

It began back in 1991 when Lev Glazman and Alina Roytberg first opened an apothecary retailer in Boston. This small retailer sourced and created natural beauty products from around the world, which set them up for global domination within the beauty world.

Today, the brand utilise the effective properties of natural ingredients, modern science and honourable rituals to create only the best, skin-loving products. The company hold a multitude of industry firsts and have become one of the most trusted brands for men and women everywhere. Their powerful and effective ingredients – such as rose, soy and sugar – push the boundaries of natural remedies and provide visible results to those who need it.

From their iconic Rose Face Mask to the cult-favourite Sugar Mint Rush Freshening Lip Treatment, Fresh offer the skin care must-haves your beauty cabinet craves.

Why We Like Fresh

"Fresh by name, fresh by nature. Yep, this brand has encapsulated that feeling of post-facial freshness within every product, leaving your skin to feel totally revived and full of life. If you like your skin care products to boast simplicity and effectiveness, this is a brand worthy of your time, money and cabinet space."

Written by Ellie Child, Beauty Editor