Boucleme

Boucleme are on a mission to redefine what it means to have curls.

They understand the specific needs and difficulties that surround curlier hair types: how hair is both drier and more delicate, how it needs extra nourishment, and how each individual fibre requires strengthening from the inside out.

That's why each Boucleme product is full of high-performance actives, perfect for restoring vitality and moisture to tired hair. With their simple three-step system, the brand gives you everything you need to cleanse, condition and define. Say hello to beautiful, healthy curls that look just as nature intended.

Besides an intense passion for curly hair, the brand is also an advocate for environmental and ethical concerns. At all times, they adhere to strict rules on sustainability and fairness. Fairtrade ingredients are utilised wherever possible, all packaging is recyclable and every ingredient is biodegradable. But it doesn't end there. Boucleme's commitment to naturally-derived remedies means that you'll find no chemical nasties in any of their products. And, of course, they never, ever test on animals.

Tested on real curls, for real curls, these blends are formulated to revolutionise your hair care routine.

Why We Like Boucleme

"Our locks have never looked better, and it's all thanks to Boucleme. This hair care brand truly looks after curls, coils, waves and ringlets by creating nourishing formulas that cleanse, condition and define. As frizz and tangled tresses are made a thing of the past, we can look forward to every day being a good hair day.  "

Written by Carly Cochrane, Beauty Editor