A Spotlight On Female Founded Beauty Brands: NEOM

The beauty industry is full of powerhouse brands, but there’s something extra special about those founded by women. As International Women’s Day approaches, female-led beauty businesses bring innovation, inclusivity, and a deep understanding of what consumers actually want. One brand that’s been leading the charge in wellness-based beauty has been NEOM Organics.

If self-care, aromatherapy, and natural ingredients are your cup of tea or something you want to dive deeper into, NEOM is a name to look out for. Here is all you need to know about the inspiring story of the founder behind one of the best female founded beauty brands, Nicola Elliott, what makes it stand out, and the standout products that belong in every wellness routine.

The woman behind NEOM Organics

Founded by Nicola Elliott, NEOM Organics was born from a personal journey. As a former magazine editor, Nicola’s fast-paced lifestyle left her feeling burnt out, stressed, and in need of balance. She turned to essential oils and natural remedies, discovering first-hand how powerful they could be in supporting wellbeing. Nicole found that these small steps and wellness habits greatly enriched her life when she made a true effort to wind down with intent by building a routine that worked for her.

From there, the idea for NEOM took root. Nicola set out to create 100% natural, aromatherapeutic products designed to help with better sleep, less stress, more energy, and an overall mood boost. What started as a small brand quickly grew into a global favourite, loved for its luxurious and achievable approach to self-care.

What we love about NEOM

NEOM provides a full-on wellness experience. Here’s why it’s one of the best female founded brands:

100% Natural Fragrances

No synthetic perfumes here! NEOM is committed to using only 100% natural fragrances, meaning you won’t find any synthetic perfumes in their products. Instead, their scents are carefully blended using high-quality essential oils that don’t just smell amazing but also have proven aromatherapeutic benefits.

Holistic Wellbeing

Self-care is at the heart of NEOM’s philosophy. The brand understands that well-being self-care isn’t one-size-fits-all, which is why their products are created to help with a variety of needs, including better sleep, reduced stress, increased energy, and enhanced focus.

Sustainability at Its Core

NEOM takes its commitment to the planet as seriously as it does wellbeing. Their products are made with ethically sourced ingredients, ensuring that both people and the environment are treated with care. The brand also prioritises recyclable packaging, reducing unnecessary waste and making it easier for customers to shop with a clear conscience.

Cosmetify’s top picks from NEOM Organics

If you’re new to NEOM, here are the standout products that beauty lovers (and self-care enthusiasts) swear by:

Why supporting female-founded beauty brands matters

The beauty and wellness industry is constantly evolving, and female-founded brands play a massive role in shaping it. Supporting these businesses means celebrating innovation, empowerment, and a more inclusive industry.

NEOM’s mission goes beyond selling wellness products, its ethos is grounded in its aim to help people feel good, naturally. From sustainable choices to science-backed essential oils, NEOM makes self-care easy and guilt-free. Not to mention, by shopping independent and ethical brands, we all contribute to a beauty industry that prioritises true well-being over quick fixes.

If you love natural beauty, self-care, and sustainable wellness, NEOM Organics is a brand to have on your radar and in your shopping basket. With a mission rooted in real well-being and products that actually make a difference, it’s no wonder NEOM has become a staple for those seeking balance in their busy lives. It’s definitely on our list for one of the best female founded beauty brands to celebrate this International Women’s Day.