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How To Achieve The Perfect Berry Lips This Winter

By Franchesca Villar -
berry lip trend blog

As the cold weather sets in, there’s one beauty trend that’s always on point for winter - the bold, beautiful berry lip. Embrace a classic red berry or a deep wine shade, these rich hues are the best way to add warmth and vibrancy to your look when everything else is feeling a bit... dull.

Not only do berry lips make a statement, but they’re super versatile too - working for both cosy, everyday looks and glammed-up evenings. Ready to rock the perfect berry lips this season? Here’s how.

Choosing the Right Berry Shade for Your Skin Tone

The key to perfecting your berry lip is choosing the right shade for your skin tone. It’s all about finding a hue that makes you feel fabulous.

  • Fair Skin: If you have fair skin, lighter berry shades like raspberry or soft plum will complement your complexion perfectly, giving you that lovely flush without feeling too heavy.
  • Medium Skin: If you’re in the medium skin tone camp, deeper berry hues like cranberry or berry red are your best friends. They’ll give you that full-on winter chic vibe, adding richness without being overwhelming.
  • Dark Skin: For deeper skin tones, go bold with rich berry shades like wine, blackberry, or burgundy. These shades will pop beautifully and really make a statement.

Step 1: Exfoliating and Hydrating Your Lips

Before applying any lipstick, smooth, soft lips are a must. No one wants flaky lips getting in the way of their perfect berry pout.

Exfoliating is the first step to getting your lips ready for that bold lip colour. You can either grab a trusty lip scrub or make your own at home with sugar and honey - just scrub gently, and your lips will feel fresh and smooth in no time.

Then, hydrate, hydrate, hydrate! Berry lipsticks can sometimes be a little drying, so it’s important to apply a nourishing lip balm or oil before putting on any colour. This helps to lock in moisture and prevent any cracking or dryness as the weather gets chillier.

Step 2: Outlining with the perfect lip liner

When it comes to berry lips, lip liner is your secret weapon. It helps define your lips, prevent feathering, and ensures your berry colour stays in place all day (or night).

When choosing a liner, there are two options. You can either match the liner to your lipstick shade or for a more defined look, go one shade darker than your berry hue to really emphasise those lips.

Step 3: Picking the right berry lip product

Now that you’ve found your perfect berry shade, it’s time to pick the right product for your lips.

Creamy Lipsticks

Soft and hydrating, these are great for dry winter lips, giving a gorgeous shine that feels comfortable throughout the day.

Clarins Joli Rouge Moisturising Long Wearing Lipstick

£11.49 £23.00 (51% off)

This luxurious lipstick combines long-lasting colour with intense hydration, keeping your lips soft and nourished all day. The soft plum shade is perfect for a subtle yet elegant berry look that complements any winter outfit.

Maybelline Colour Sensational Shine Lipstick

£5.99

Add a pop of radiant berry colour with this high-shine lipstick, enriched with nourishing oils for a comfortable, glossy finish. Plum Oasis delivers the perfect balance of boldness and vibrancy, ideal for brightening up grey winter days.

Elizabeth Arden Plush Up Lip Gelato

£5.65 £22.00 (75% off)

Indulge your lips with a creamy, weightless formula that glides on effortlessly for a burst of velvety red-berry colour. Red Velvet is bold yet wearable, making it your perfect shade for a touch of winter glamour.

Matte Lipsticks

Long-lasting and bold, matte berry lips are perfect for all-day wear. They may feel a bit drier but they’re your best bet if you want to avoid constant touch-ups.

Stila Stay All Day Matte Lip Colour

£7.14 £21.42 (67% off)

This long-lasting matte lipstick delivers an intense colour that stays put all day without drying out your lips in a stunning berry-pink hue, perfect for a chic winter statement.

Charlotte Tilbury Hot Lips 2.0

£27.71 £29.80 (8% off)

Inspired by Sofia Vergara, this creamy berry-rose shade exudes elegance and glamour. With a hydrating formula and a soft satin finish, Viva La Vergara is your perfect partner for a polished winter pout.

Smashbox Always On Cream To Matte Lipstick Let's Goji

£18.00 £20.00 (10% off)

This innovative cream-to-matte lipstick offers a lightweight, budge-proof finish with rich, velvety playful colour.

Lip Glosses

For those who love a little extra shine, a berry lip gloss is just the thing for adding a glossy finish and a pop of colour without the intensity of full-on lipstick. Glosses are lightweight and can be easily applied on the go.

Max Factor Colour Elixir Honey Lacquer Lip Gloss

£3.83 £9.99 (62% off)

This ultra-glossy formula combines the shine of a gloss, the pigment of a lipstick, and the hydration of a balm with a luscious, juicy shade that will make our pout resemble a freshly picked berry.

Jane Iredale HydroPure Hyaluronic Lip Gloss

£17.25 £27.50 (38% off)

Packed with hyaluronic acid and nourishing ingredients, this gloss keeps your lips plump and hydrated while delivering a beautiful berry tint.

HydroPeptide Perfecting Gloss Lip Treatment

£30.60 £34.00 (10% off)

This multitasking gloss smooths, hydrates, and adds a subtle berry hue, making it perfect for a polished, natural look. Berry Breeze enhances your lips while delivering a boost of moisture that’s much needed in the winter climes.

Lip Stains

On the hunt for something low-maintenance but still striking? A lip stain gives you a long-lasting colour with a more subtle, natural tint with minimal maintenance.

Glisten Cosmetics Grape Juicy Tint

£8.50

This lightweight, buildable tint adds a natural berry flush to your lips, just the thing for a soft and effortless winter look. Grape delivers a juicy, fresh pop of colour while keeping your lips feeling light and hydrated.

Stila Calligraphy Lip Stain

£23.00 £23.85 (4% off)

For long-lasting colour with a weightless feel, this lip stain is an absolute must. Michelle is a rich berry shade that glides on effortlessly, delivering a bold, stay-all-day finish.

Clinique Pop Lip Shadow

£11.25 £21.00 (47% off)

This unique powder-to-velvet formula offers a soft, matte finish with vibrant colour. Fun Pop is a playful berry-pink shade that adds a refreshing twist to your winter lip collection.

Application tips for the perfect bery finish

Getting the perfect berry lip is all about precision. Start by outlining your lips with a liner to create a sharp shape, then fill in with your berry lipstick. For gloss or stain, apply lightly and build up gradually for a natural effect.

To ensure your berry lip stays in place, blot after the first layer and apply a second to lock in the colour, removing any excess product for a fresh finish. If you’re using a deep berry shade, a lip brush helps with precision and blending, ensuring your lips look polished and defined.

Berry lips are a winter must, adding bold colour and warmth to your look. It can be creamy, matte, or glossy finishes, there’s a berry for everyone. Don’t be afraid to experiment with different shades this season and take a look at our picks on discount that will have you rocking the trend with ease.

Franchesca Villar

Written by Franchesca Villar

With a love for all things beauty, Franchesca is a skilled beauty content and copywriter with expert knowledge of all of the latest beauty trends. She loves perfecting her bouncy blow-out routine (no matter how time-consuming), is on the eternal hunt for the best glow-boosting product, and is a lip-gloss addict. 

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