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Best Clean Makeup Products to Try: Earth Day 2025

By Maria -
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As you probably already know, the clean beauty revolution is no longer a niche—it’s the future. What was once reserved for earthy types and health food stores has now gone mainstream, thanks to luxe formulations, refillable packaging, and ingredients you can actually pronounce. With Earth Day around the corner, there’s never been a better time to green your routine.

This guide features Cosmetify’s top clean makeup and beauty products—each one vegan, cruelty-free, and easy on the Earth. Whether you're starting small or going full eco-glam, here’s your edit of products that are clean without compromise.

Why Clean Makeup Matters

Switching to clean makeup isn’t just about saying goodbye to harsh ingredients—it’s about adopting a beauty routine that aligns with your ethics and the planet’s wellbeing. Here’s why it counts:

🌍 Low Environmental Impact – Sustainable packaging and ethical ingredient sourcing drastically cut down on waste and emissions.
🐰 Cruelty-Free Always – Clean brands tend to be PETA or Leaping Bunny-certified, so no animals are harmed in the process.
♻️ Refillable & Reusable – Think bamboo pads, refillable perfumes, and biodegradable cloths.
🌿 Upcycled Innovation – Some of the most forward-thinking brands are using food waste and byproducts to power your glow.

Let’s get into the best clean beauty buys Cosmetify has to offer this Earth Day.

The Ordinary Coverage Foundation

£6.50 £7.04 (8% off)

✅ Certifications: Cruelty-free
♻️ Sustainability: Minimalist packaging, affordable access to clean beauty
🌿 Innovations: High-pigment formula with skincare-level benefits

A cult-favourite foundation that gives you serious coverage without clogging your conscience. Lightweight, long-wearing, and under £10? Yes, it’s that good.

e.l.f. Elf Total Face Foundation Brush

£1.99

✅ Certifications: Leaping Bunny, PETA-certified
♻️ Sustainability: No plastic trays, transitioning to recycled materials
🌿 Innovations: Affordable tools for flawless application

This vegan brush blends like a dream and doesn’t shed. It’s the kind of tool you’ll wonder how you ever lived without.

Dr Botanicals Coffee Ground Set Of 2 Eye Brushes

£12.90 £40.00 (68% off)

✅ Certifications: Vegan, cruelty-free
♻️ Sustainability: Handles made from repurposed coffee grounds
🌿 Innovations: Turns waste into a makeup essential

Zero waste, major payoff. These eco-conscious brushes are soft, durable, and made from recycled materials that would otherwise end up in landfill.

NailKind Glazed Donut

£8.95

✅ Certifications: Vegan, cruelty-free
♻️ Sustainability: Plant-based formula, no microplastics
🌿 Innovations: Clean, breathable polish with a pearly chrome finish

TikTok’s favourite nail trend gets a sustainable twist. This sheer, shimmering polish gives nails a dewy glazed look—without the nasties.

Honeypie Minerals Neutral Eyeshadow Kit

£20.00

✅ Certifications: Vegan, cruelty-free
♻️ Sustainability: Plastic-free, compostable packaging
🌿 Innovations: Mineral pigments sourced responsibly

A soft-focus palette of everyday nudes with a clean conscience. Great for sensitive eyes and those avoiding talc, fillers, and toxins.

Stargazer Biodegradable Face Glitter

£3.00

✅ Certifications: Cruelty-free
♻️ Sustainability: Breaks down naturally in the environment
🌿 Innovations: Festive flair without the microplastic guilt

Finally: sparkle you can feel good about. This biodegradable glitter adds instant magic to festival looks or bold nights out, minus the plastic pollution.

The Organic Pharmacy Luminous Perfecting Concealer

£7.72

✅ Certifications: Organic, cruelty-free
♻️ Sustainability: Natural ingredients and recyclable packaging
🌿 Innovations: Botanical actives that brighten as they conceal

Creamy, blendable, and packed with skin-loving ingredients like aloe and arnica. It’s skincare and makeup in one sleek tube.

Dr Hauschka Coverstick 01 Natural 1

£18.11 £21.00 (14% off)

✅ Certifications: NATRUE-certified natural, cruelty-free
♻️ Sustainability: Paper-based packaging, biodynamic sourcing
🌿 Innovations: Combines tea tree oil with mineral pigments

Banish blemishes without disrupting your skin barrier. This spot-concealing stick also helps treat imperfections while you wear it.

Burt's Bees Moisturising Liquid Lipstick

£9.99

✅ Certifications: Leaping Bunny-certified
♻️ Sustainability: Recyclable packaging, natural beeswax base
🌿 Innovations: Nourishing plant oils for a glossy, comfy finish

Glossy without being sticky, pigmented without being drying. This nourishing lipstick is a handbag must-have.

Eminence Sun Defence Minerals Sheer

£55.00

✅ Certifications: Organic, cruelty-free
♻️ Sustainability: Refillable powder SPF in eco packaging
🌿 Innovations: Combines zinc oxide and antioxidants

Sun protection in a silky mineral powder format. Ideal for setting makeup and keeping UV at bay—especially for sensitive or acne-prone skin.

Jane Iredale Purebrow Brow Gel

£22.95 £30.00 (24% off)

✅ Certifications: Leaping Bunny
♻️ Sustainability: Aluminium packaging, clean ingredients
🌿 Innovations: Strengthens brows with sea minerals

A brow gel that defines, nourishes, and holds without the crunch. Comes in tinted and clear versions for natural-looking fluff.

Inika Long Lash Mascara

£25.65 £27.00 (5% off)

✅ Certifications: Certified Organic, Vegan Society-approved
♻️ Sustainability: Sustainable sugarcane packaging
🌿 Innovations: Plant-based waxes for fluttery length

Lengthens, lifts, and conditions your lashes without synthetic polymers. Perfect for sensitive eyes and ingredient snobs alike.

Maria

Written by Maria

Maria’s background is rooted primarily in creative media and a love for all things written, expressed through experience both online and in print; for creative platforms spanning from music to fashion to beauty.

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