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As I Am

Enjoy the As I Am array of conditioners, shampoos, hair oils & serums and more besides. Make sure you add a sale alert so that you never miss product discounts and deals. Read More

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55 products found
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Cowash
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Cowash
2 Reviews
£9.95
-27%
As I Am Curl Clarity Shampoo
As I Am Curl Clarity Shampoo
10 Reviews
£6.99 £9.45
-28%
As I Am Olive & Tea Tree Oil Shampoo
As I Am Olive & Tea Tree Oil Shampoo
No reviews
£9.85 £13.65
-20%
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment
10 Reviews
£8.45 £10.45
-20%
As I Am Hydration Elation Intensive Conditioner
As I Am Hydration Elation Intensive Conditioner
18 Reviews
£9.99 £12.45
-6%
As I Am Twist Defining Cream
As I Am Twist Defining Cream
1 Review
£9.45 £10.00
-5%
As I Am Jamaican Black Castor Oil Leave-in Conditioner
As I Am Jamaican Black Castor Oil Leave-in Conditioner
12 Reviews
£8.99 £9.45
-1%
As I Am Curling Jelly Coil & Curl Definer
As I Am Curling Jelly Coil & Curl Definer
36 Reviews
£8.89 £8.95
As I Am Born Curly Curl Defining Jelly
As I Am Born Curly Curl Defining Jelly
No reviews
£6.95
As I Am Cocoshea Whip
As I Am Cocoshea Whip
No reviews
£9.95
-39%
As I Am Long & Luxe Scalp Serum
As I Am Long & Luxe Scalp Serum
3 Reviews
£8.95 £14.45
-31%
As I Am Long & Luxe Curl Enhancing Smoothie
As I Am Long & Luxe Curl Enhancing Smoothie
7 Reviews
£9.99 £14.45
-31%
As I Am Jamaican Black Castor Oil Shampoo
As I Am Jamaican Black Castor Oil Shampoo
12 Reviews
£8.95 £12.95
-30%
As I Am Long & Luxe Gro Wash Conditioner
As I Am Long & Luxe Gro Wash Conditioner
6 Reviews
£9.99 £14.25
-30%
As I Am Coconut CoWash Cleansing Conditioner
As I Am Coconut CoWash Cleansing Conditioner
56 Reviews
£7.69 £10.95
-26%
As I Am Jamaican Black Castor Oil CoWash
As I Am Jamaican Black Castor Oil CoWash
8 Reviews
£8.95 £11.95
-22%
As I Am Jamaican Black Castor Oil Masque
As I Am Jamaican Black Castor Oil Masque
11 Reviews
£9.99 £12.75
-21%
As I Am Olive & Tea Tree Oil Conditioner
As I Am Olive & Tea Tree Oil Conditioner
5 Reviews
£9.95 £12.45
-16%
As I Am Jamaican Black Castor Oil Water
As I Am Jamaican Black Castor Oil Water
No reviews
£6.85 £8.10
-15%
As I Am So Much Moisture Hydrating Lotion
As I Am So Much Moisture Hydrating Lotion
14 Reviews
£8.95 £10.45
-10%
As I Am DoubleButter Daily Moisturiser Cream
As I Am DoubleButter Daily Moisturiser Cream
13 Reviews
£9.95 £10.95
-8%
As I Am Jamaican Black Castor Oil Conditioner
As I Am Jamaican Black Castor Oil Conditioner
3 Reviews
£11.95 £12.95
-7%
As I Am CocoShea Spray Moisturiser
As I Am CocoShea Spray Moisturiser
9 Reviews
£6.99 £7.45
-1%
As I Am Leave-In Conditioner
As I Am Leave-In Conditioner
34 Reviews
£7.89 £7.95
As I Am Olive & Tea Tree Oil Leave-in Conditioner
As I Am Olive & Tea Tree Oil Leave-in Conditioner
No reviews
£7.95
As I Am Long & Luxe Strengthening Conditioner
As I Am Long & Luxe Strengthening Conditioner
No reviews
£7.95
As I Am Long & Luxe Gro Edges
As I Am Long & Luxe Gro Edges
No reviews
£9.99
As I Am Smoothing Gel
As I Am Smoothing Gel
15 Reviews
£7.45
As I Am Long & Luxe Groyogurt Leave-in Conditioner
As I Am Long & Luxe Groyogurt Leave-in Conditioner
No reviews
£7.95
As I Am Born Curly Aloe Shampoo & Wash
As I Am Born Curly Aloe Shampoo & Wash
No reviews
£6.95
As I Am Curl Colour Hot Red
As I Am Curl Colour Hot Red
No reviews
£8.45
As I Am Jamaican Black Castor Oil Smoothie
As I Am Jamaican Black Castor Oil Smoothie
No reviews
£9.95
As I Am Jamaican Black Castor Oil Curling Creme
As I Am Jamaican Black Castor Oil Curling Creme
No reviews
£11.49
As I Am Rosemary Shampoo
As I Am Rosemary Shampoo
No reviews
£6.99
As I Am Rosemary Oil
As I Am Rosemary Oil
No reviews
£7.99
As I Am Rosemary Conditioner
As I Am Rosemary Conditioner
No reviews
£6.99
As I Am Rice Water Micellar Shampoo
As I Am Rice Water Micellar Shampoo
No reviews
£6.95
As I Am Rice Water Conditioner
As I Am Rice Water Conditioner
No reviews
£7.45
As I Am Curl Colour Sassy Silver
As I Am Curl Colour Sassy Silver
No reviews
£8.25
As I Am Curl Colour Passion Purple
As I Am Curl Colour Passion Purple
No reviews
£8.35
As I Am Curl Colour Cool Blue
As I Am Curl Colour Cool Blue
No reviews
£8.25
As I Am Curl Colour Bold Gold
As I Am Curl Colour Bold Gold
No reviews
£7.25
As I Am Curl Colour Rose Gold
As I Am Curl Colour Rose Gold
No reviews
£8.25
As I Am Curl Colour Minty Mermaid
As I Am Curl Colour Minty Mermaid
No reviews
£8.25
As I Am Curl Colour Flamingo Pink
As I Am Curl Colour Flamingo Pink
No reviews
£8.25
As I Am Curl Colour Copper
As I Am Curl Colour Copper
No reviews
£8.25
As I Am Rosemary Water
As I Am Rosemary Water
No reviews
£10.99
As I Am Rosemary Styling Mousse
As I Am Rosemary Styling Mousse
No reviews
£9.99
As I Am Rosemary Edge Control
As I Am Rosemary Edge Control
No reviews
£6.99
As I Am Rice Water Spray
As I Am Rice Water Spray
No reviews
£8.75
As I Am Born Curly Avocado Shea Cowash
As I Am Born Curly Avocado Shea Cowash
No reviews
£5.95
-51%
As I Am Detangling Conditioner
As I Am Detangling Conditioner
No reviews
£7.95 £16.20
-31%
As I Am Long & Luxe Strengthening Shampoo
As I Am Long & Luxe Strengthening Shampoo
7 Reviews
£8.95 £12.95
As I Am Long & Luxe Gro Hair Oil
As I Am Long & Luxe Gro Hair Oil
No reviews
£9.95
As I Am Moisture Milk Daily Hair Revitalizer
As I Am Moisture Milk Daily Hair Revitalizer
1 Review
£12.95
As I Am

Designed specifically for women with naturally coiled, Afro and curly hair textures, As I Am is the haircare brand that gets to the root of hair problems. Browse their full range of hair care products here at Cosmetify, and seize the opportunity to restock essentials at unbeatable prices in the As I Am sale.

Since its launch in 2010, As I Am has become the go-to destination for those who seek expert styling and conditioning treatments for their naturally curly hair. After conducting years of meticulous research into what women really want from their hair care regimen, the creators behind As I Am decided to prioritise formulas that not only effectively address concerns but also celebrate the beauty of natural curls. This commitment led to them stripping away nasties from their formulas and using healthier, natural ingredients that are proven to work.

Take control of your hair once and for all with help from a brand that excels in enhancing the potential of your natural curls.

Who owns As I Am hair products?

As I Am is owned and operated by Dr.Syed and his family. After developing award-winning products and patents at Johnson Products in the 1970s and 80s, Dr. Syed became a renowned expert on the research and care of Afro hair texture. All As I Am products are now manufactured in their Illinois, USA headquarters.

Where can I buy As I Am hair products? You can shop an extensive selection of As I Am hair products right here at Cosmetify! Our close collaboration with retailers guarantees that our products consistently showcase the best prices, allowing you to secure deals and discounts on your favourite formulas.

Why We Like As I Am

"As I Am is a saviour for all naturally coiled and curly-haired beauties. If, like us, you love to care for and style your hair from the comfort of your own home, then this lineup of products is your match made in heaven. The expertly developed formulas gives locks the time and specialised attention they deserve, so that you can flaunt big, beautiful and bouncy tresses. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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